Residents of some cities unwilling to comply with COVID-19 prevention behaviors

Several U.S. cities may be at increased risk of surges in COVID-19 cases as they reopen their economies because their residents are unwilling to follow practices that reduce the spread of the disease, according to Penn State researchers.

Dr. Robert Lennon, an associate professor of family and community medicine at Penn State College of Medicine, and his colleagues, including Dr. Lauren Van Scoy, co-director of the Qualitative Mixed Methods Core at the College of Medicine, developed a survey in collaboration with the College of Healthcare Information Management Executives (CHIME) to determine whether people were willing to follow key recommendations from the Centers for Disease Control and Prevention (CDC) in preventing the spread of COVID-19. Lennon says the preliminary findings, which are in press and will be published by SLACK Incorporated in an upcoming issue of HLRP: Health, Literacy, Research and Practice, should cause concern for public health experts and government officials in certain regions.

“Our data indicate that there is a public lack of intent to comply with certain CDC recommendations in several parts of the United States,” said Lennon, principal investigator of the study. “As a result, these areas might be at increased risk for a surge in COVID-19 cases as quarantine restrictions ease.”

Study participants reported demographic information as well as their knowledge of and intent to comply with the CDC’s five recommendations for preventing COVID-19. The recommendations are:

• Wash your hands often (for 20 seconds or more);
• Maintain social distancing/social isolation even if you have no symptoms;
• Avoid touching your eyes, nose, and mouth (avoid touching your face);
• Cough or sneeze into your elbow; and
• Stay at home if you feel unwell. If you have a fever, cough and difficulty breathing seek medical attention and call in advance

The global survey, available online in more than 23 languages, assesses public perceptions and compliance with COVID-19 health safety recommendations. Lennon and fellow investigators at Penn State College of Medicine developed the questionnaire and CHIME provided the infrastructure for the survey and has helped distribute it globally.

“It is important that we have accurate data from around the world to address the pandemic,” said CHIME President and CEO Russell Branzell. “We have the ability to examine data at the city level or expand to the country level and beyond to assess what precautions are being followed. This will help health organizations proactively revise their public education programs, which is key to keeping their communities healthy and safe.”

Lennon and colleagues analyzed responses from more than 5,000 U.S. adults who completed the survey between April 9 and April 15. They used three-digit zip code prefix areas to determine where the participants lived.

Respondents showed substantial, significant differences in their intent to comply with CDC recommendations across different cities. Lennon says that as compliance falls below 80%, the behaviors are less likely to be effective. The team documented a particularly low intent to comply with the recommendation they said is the most important – avoid touching your face. Half or fewer of respondents from Atlanta, Minneapolis, Philadelphia and Seattle intend to comply with that one measure. (See the chart below.)

While respondents indicated fairly high intent to comply with other recommendations, all of the cities investigated had compliance near 80% for at least some of the other behaviors. Lennon cautions that the actions of even one individual might undo the work of the majority of people who are following recommendations carefully. For example, an individual leaving home when they are experiencing COVID-19 symptoms may put others at risk for exposure.

The anonymous survey, which has been completed in every state in the U.S. and 70 countries, was open until July 9 and took about five minutes to complete. Lennon says that the data may be used to help get people appropriate information from sources they trust to prevent the spread of COVID-19.

“We encourage everyone to participate, especially communities that have been disproportionately impacted by COVID-19,” Lennon said. “It’s an opportunity to lend your voice in the fight against this devastating disease.”

Surav Sakya, Erin Miller, Bethany Snyder, Aleksandra Zgierska and Mack Ruffin of Penn State College of Medicine and Tonguç Yaman of Columbia University also participated in this research.

This research was funded by the Huck Institutes of Life Sciences and the Social Science Research Institute of Penn State and the Department of Family and Community Medicine from Penn State College of Medicine. Department of Family and Community Medicine faculty were involved in study design and manuscript production.

The authors declare no competing interests.

Study data

Respondents were asked how likely it was that they would follow each of these Centers for Disease Control and Prevention public health recommendations to reduce the spread of COVID-19:

• Avoid touching your eyes, nose and mouth (avoid touching your face).
• Wash your hands often (for 20 seconds or more).
• Maintain social distancing/social isolation even if you have no symptoms.
• Stay at home if you feel unwell. If you have a fever, cough and difficulty breathing, seek medical attention and call in advance.
• Cough or sneeze into your elbow (practice good cough etiquette).

The chart below reports the percentage of respondents who reported that they will “always” follow each recommendation.

About the groups taking part in the study

About Penn State College of Medicine

Located on the campus of Penn State Health Milton S. Hershey Medical Center in Hershey, Pa., Penn State College of Medicine boasts a portfolio of nearly $100 million in funded research. Projects range from development of artificial organs and advanced diagnostics to groundbreaking cancer treatments and understanding the fundamental causes of disease. Enrolling its first students in 1967, the College of Medicine has more than 1,700 students and trainees in medicine, nursing, other health professions and biomedical research in both Hershey and State College, Pa.

Contact
Scott Gilbert
Team Lead, Public Relations and Multimedia
717-782-1121
sgilbert1@pennstatehealth.psu.edu

About CHIME

The College of Healthcare Information Management Executives (CHIME) is an executive organization dedicated to serving chief information officers (CIOs), chief medical information officers (CMIOs), chief nursing information officers (CNIOs), chief innovation officers (CIOs), chief digital officers (CDOs) and other senior health care IT leaders. With more than 3,200 members in 56 countries and over 150 healthcare IT business partners and professional services firms, CHIME provides a highly interactive, trusted environment enabling senior professional and industry leaders to collaborate, exchange best practices, address professional development needs and advocate the effective use of information management to improve the health and care in the communities they serve. For more information, visit chimecentral.org.

Contact
Candace Stuart
Director of Communications and Public Relations, CHIME
734-665-0000
cstuart@chimecentral.org

About Health Literacy Research and Practice

HLRP: Health Literacy Research and Practice (HLRP) is a forum for the dissemination of high-quality behavioral and clinical research that bridges research with best practices. HLRP is dedicated to promoting excellence in research and practice to advance the field of health literacy, promote health equity, and reduces health disparities. As an interdisciplinary, international publication, HLRP’s audience includes the full range of investigators, practitioners, and policy-makers engaged in health literacy research and practice, including public health, health services, epidemiology, translational, educational, and interventional research and implementation activities. For more information, visit www.healio.com/hlrp.

Contact
Shayna Bayard, Managing Editor
HLRP: Health Literacy Research and Practice
sbayard@slackinc.com

About SLACK Incorporated

With roots reaching back to 1923, SLACK is a leading provider of information to targeted health care specialties. SLACK produces journals and newspapers in print and online; publishes medical and allied health books; creates and operates websites and Internet-related projects; directs meetings and exhibits; and produces custom newspapers and meeting supplements for health care conventions and meetings. For more information on SLACK Incorporated, visit www.slackinc.com.

About Healio.com

Healio.com is a medical website enabling health care specialists to select and tailor news, information and education to their daily practice of medicine. Designed as an in-depth, clinical information resource, Healio.com brings together award-winning news reporting with expert perspectives, dynamic video and multimedia, question-and-answer columns, CME and other educational activities, blogs, peer-reviewed journals and a wide range of popular medical book titles all in one place. For more information, visit Healio.com.

If you're having trouble accessing this content, or would like it in another format, please email Penn State Health Marketing & Communications.