Innovations program helps investigators determine commercial potential for ideas

Starting Sept. 1, 2016, 11 Penn State researchers will be part of a four-week course to put their novel research ideas to the test.

The Innovations Program guides academic teams through the process of customer discovery to determine the commercial potential for their idea prior to the investment of significant time and resources.

An evidence-based program, Innovations teaches the nationally recognized I-Corps curriculum of customer discovery developed by Steve Blank, serial entrepreneur and academician, who launched the Lean Start-Up Movement.

Over the course of the program, participants will conduct 25 to 30 interviews with potential customers in order to test their business hypotheses. Each week, participants will present the feedback from their customer interviews to the class and teaching team. The ultimate goal is to accelerate the product development process by iteratively testing the market to understand the value their technology provides.

The Fall 2016 cohort of the Innovations Program includes:

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